Economics

Handbook of marketing strategy

Venkatesh Shankar, Gregory S. Carpenter

edward-elgar1st Edition
Handbook of marketing strategy
Economicsedward-elgar

Handbook of marketing strategy

By Venkatesh Shankar, Gregory S. Carpenter

Institutional Price¥13,200
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Book Description

本書は、Handbook of marketing strategyに関する最新の学術的知見、理論的分析、および実務的な応用アプローチについて体系的に解説した専門書です。

Product Specifications

ISBN-139781849800983
Publisheredward-elgar
Subject AreaEconomics
Edition1st Edition
Publication Year2012